Ashcombe advises Loaf on its sale to Blue Coast Capital


  • Ashcombe has advised Loaf’s shareholders on a sale of the business to Blue Coast Capital

  • Loaf is a leading homeware brand that designs and sells sofas & armchairs, beds & mattresses, cabinetry furniture and homewares

  • The partnership will give Loaf the opportunity to accelerate its development in the UK and beyond

Ashcombe is pleased to announce that it has advised the shareholders of Loaf on a sale of the business to Blue Coast Capital.

Loaf, founded in London in 2008, is one of the UK’s leading homeware brands. It designs & sells laid-back sofas & armchairs, beds & mattresses, cabinetry furniture and homewares through an omnichannel proposition with most core products made-to-order by factories in the UK.

Blue Coast Capital is a diversified private UK investment vehicle with a deep history of UK retail, including River Island.

Simon Bullivant, Founding Partner of Ashcombe, commented:

“Ashcombe are delighted to have supported this transaction. Blue Coast recognise what a fantastic brand and opportunity Loaf is and have the skills & resources to help it achieve its full potential through the next stage of its growth”.

Charlie Marshall, Loaf’s Founder, commented:

“We have worked with Ashcombe for the last 4 years. They have been pivotal in helping all stakeholders achieve our aims whilst also navigating a number of complicated issues”.

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